Posts in Tech Talk
New Zeiss PhotoFusion Burgundy

The newest PhotoFusion colour from ZEISS is turning heads: Burgundy brings a bold, sophisticated twist to light-adaptive lenses. This deep, wine-toned hue transitions seamlessly from indoor clarity to rich outdoor tint, offering both style and performance in one elegant package. It's the perfect choice for anyone looking to make a statement without sacrificing comfort or convenience.

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New Zeiss DuraVision Gold

Say hello to gold standard clarity. ZEISS DuraVision Gold isn’t just about looking luxe—it’s packed with serious performance. With a super-smooth, water-repellent surface that’s 3x easier to clean, plus excellent scratch resistance and reduced glare, this coating delivers crisp, clear vision with a subtle golden hue that pairs beautifully with today’s trending frames.

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New Transitions Photo Glamour

Fashion meets function in this exclusive new launch from Shamir + Transitions. Photo Glamour starts with a subtle 10% base fashion tint (instant glam!) and transforms into a fully dark sun lens, just like the Transitions technology you already love. Available in 6 solid and gradient contemporary colours.

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New Transitions Ruby and GEN S Lenses

Unveil the latest in lens technology with Transitions Ruby and GEN S lenses! Combining style and functionality, these lenses offer a vibrant ruby hue and seamless indoor adaptability, ensuring optimal vision in any environment. Say goodbye to eye strain and hello to enhanced clarity with Transitions Ruby and GEN S lenses—your window to the future of optical technology!

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Seeing Clearly with Shamir Autograph Intelligence

Discover the magic of Shamir Autograph Intelligence lenses.  Offering unparalleled clarity and adaptability, these progressive lenses redefine vision perfection.  From seamless transitions to effortless focus at any distance, experience a world of visual clarity like never before.  Learn more about the innovative technology and benefits of Shamir Autograph Intelligence lenses in our comprehensive blog post.

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Digital Eye Strain: Eye Strain, you strain, we all strain with eye strain

How can you cope with digital eye strain? Think about the first thing that you do in the morning: you catch up on your emails on your phone, or make breakfast and turn on the television to watch the morning news.  Maybe you head to work and spend all day in front of a computer screen, and then when you get home you’re being entertained on your tablet with one of many digital services that are available in today’s increasingly technological society. While these devices offer numerous benefits and convenience, they also pose an uncomfortable problem - digital eye strain.  Learn about digital eye strain prevention tips and how to adopt healthy screen habits.

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The Allure of Mirror Coatings

Mirrored sunglass lenses are a timeless and alluring eyewear accessory with their captivating reflective technology and their ability to make a bold and mysterious fashion statement. As they continue to evolve and adapt to changing fashion trends, mirrored sunglass lenses are likely to remain a staple in the world of eyewear, attracting fashion-forward individuals who seek to make a statement and protect their eyes in style.

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