Event Calendar
SAVE THE DATE
Throughout the year, we host exclusive collection showcase events with our brands. Picture this: the sales reps roll in with their treasure troves of sample bags, giving you VIP access to the entire current collection and the freshest new-season styles. If you're a fan of a particular brand, this is your golden opportunity to dive deep, try on everything, and discover your next must-have pair. It’s like a backstage pass to the world of eyewear—don’t miss it!
By appointment only.
SEPTEMBER 16 - 30
Our Annual SHADY Sale
Summer’s fading fast, but your style doesn’t have to! Our annual Sunglass Sale is on now—score up to 75% off select sunnies before the last rays disappear. Grab a pair (or two) and keep the sunshine vibes going all year long.
SEPTEMBER 19 + 20
Etnia Barcelona Event
A dual event with Lool Eyewear.
Bold and artistic like wearable art. For this special event, their entire Fall/Winter collection will be in store, giving you the chance to try every daring colour combination and pattern they’ve released this season—over 400 extra frames from Etnia alone.
SEPTEMBER 19 + 20
Lool Eyewear Event
A dual event with Etnia Barcelona.
Sleek, feather‑light, and impossibly cool. At the event, you’ll get to explore their full Fall/Winter lineup of ultra‑thin, precision‑engineered frames, with dozens of fresh styles flown in just for the occasion—part of the hundreds of extra frames filling the shop for two days.
SEPTEMBER 26 + 27
Thierry Lasry Eyewear Event
A dual event with Kirk & Kirk.
Effortlessly chic with a dash of retro-futurism - this collection is pure eyewear glamour. Come try on the full line during our exclusive event—and prepare to fall in love with your next power frame.
SEPTEMBER 26 + 27
Kirk & Kirk Eyewear Event
A dual event with Thierry Lasry.
Incredible colours, confident shapes designed to stand out. Crafted from lightweight acrylic in hues you didn’t even know you needed, these glasses are all about expressive, unapologetic style. For this special event, we’re showcasing their full collection—so you can find the pair that speaks directly to your inner maximalist.
OCTOBER 2, 3, 4
Lindberg Event
It’s the one we wait for all year—our biggest event! Over 800 Lindberg styles will take over our shop, giving you the rare chance to see their full collection in one place. From sleek titanium minimalism to bold architectural designs, it’s the ultimate Lindberg experience—try them all and find your forever frame.
OCTOBER 31 + NOVEMBER 1
Entourage of 7 Event
The full lineup of super cool optical and sunglasses will be available to view during this event. This is your chance to step up your eyewear game like never before.
NOVEMBER 11 - 29
The MEGA Sale
It’s that time again—our annual MEGA Sale is here! We’re clearing out 2025 inventory with massive discounts across the store, making way for all the fresh new styles coming in 2026. Don’t miss your chance to grab incredible deals and upgrade your eyewear collection before the year ends.