New Zeiss DuraVision Gold

 

DuraVision Gold: Luxury Meets Clarity


This is ZEISS’s slickest coating yet. DuraVision Gold isn’t just a luxe finish—it’s packed with performance:

  • 3x easier to clean than other ZEISS coatings (thanks to “CleanGuard” technology.)

  • Water-repellent and ultra-smooth = fewer smudges, faster wipe-downs.

  • Superior scratch resistance = durability you can count on.

  • Less glare = crisper vision + better eye contact.

  • And yes, that subtle gold hue looks gorgeous—especially paired with gold-accented frames or sun tints.

Gold is trending, and now your lenses can shine too. Schedule a consultation with us to see a sample.


 
Tech Talk, New ProductsSara MoshurchakZeiss lenses, Zeiss DuraGold, Zeiss Duravsion Gold