Talk about Traction Eyewear – Trunk Show Coming Soon!
Fresh shapes. Vibrant history. Sleek shades. Iconic design.
Meet Traction Productions Eyewear.
Created in 1872 in Oyonnax, France by Edouard Gros, the company initially specialized in the manufacture of original hair ornaments. So fancy! The turn of the century brought unpredictable changes in hair trends, so the brand decided to re-invented itself, and shift its focus to original eyewear designs.
You may have heard of Traction Avenue, the infamous Arts District of bustling Downtown Los Angeles, California. This area is a creative epicenter of the west coast. Home to many of the world’s most famous art museums, production companies, artists and famous names in the film industry.
Traction Productions took the namesake, drawing inspiration from creative modernity of the California spirit, and its glamorous roots from France. The result? Striking eyewear designs. With frames inspired by architecture, travel and haute couture from all across the globe – these frames are as worldly as they are practical, elegant to admire, as they are comfortable to wear.
Made from cellulose acetate, a strong, lightweight and renewable resource – these frames are sure to satisfy your craving for funky and unique eyewear. Traction Productions Eyewear creates frames in an infinite array of shapes, colors, textures, and designs that suite any face shape and honor your unique style. From a bold statement frame with an intense pop of rouge, to an everyday design in neutral shades – you are sure to find a piece that reflects your look and lifestyle.
The Trunk Show
We’re bringing these jazzy frames to our shop in Gastown. Join us on Thursday, March 22nd from 10am til 6pm for an exclusive peek into Traction Productions Eyewear spring/summer Collection – with designs for both men and women, sunglasses too!
Come by to say hello, try on countless looks, ask the experts all your need to know questions, and find your perfect frame.
Are you ready for it?
Be THERE. ••
– Sara, & the Mosh Team